Return of Big Ten football means you’ll be bombarded with Donald Trump, Joe Biden TV ads

Good news, Rutgers fans. You’ll get to see the return of Greg Schiano next month.

Bad news, Rutgers fans. You could be slammed with political ads featuring President Donald Trump and former Vice President Joe Biden.

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Sportico analyzed the spending patterns of both candidates when it comes to advertising during NFL games. It concluded “Biden has outspent Trump on in-game advertising.” The site also concluded “Biden has outspent Trump on advertising in every sport but NASCAR.” And it predicts the spending spree will carry over into college football. Here’s why:

Both sides are expected to snap up a good deal of college football inventory once the SEC powers start butting heads, and the return of the Big Ten, a conference constructed almost entirely of swing states, should provide an irresistible target as well. … Given the particulars of the electoral college map and the fact that the Big Ten is set to kickoff its football season just 10 days before voters head out to the polls, ESPN and Fox are already banking on a Midwest-delivered political windfall.

The Big Ten announced Wednesday it will resume the 2020 football season next month. It had postponed all fall sports in August because of the coronavirus pandemic.

Following the announcement, Trump took a curtain call, claiming he was part of the reason why Big Ten football was returning. While he definitely had a voice in the debate, it’s unclear how much of a role he actually played. But it’s easy to see why Trump wanted to be front and center. The conference is home to several battleground states, including Wisconsin, Ohio, Michigan and Pennsylvania, four states which will play a huge role in deciding who’s elected in November.

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Mike Rosenstein may be reached at mrosenstein@njadvancemedia.com. Tell us your coronavirus story or send a tip here.

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